Xinix Trucking

The problem

A Los Angeles moving and delivery company has run out of one yard since the year 2000 — owner-operated, reputation built on showing up on time and answering the phone. The challenge was a site that sounded like that owner, not like a national van-line franchise, and that earned trust with the credentials movers are judged on.

What we built

A homepage written as a letter from Fernando, the owner — plain, direct, in his own voice. Bilingual throughout, USDOT and MC numbers verified and shown, and a quote form that goes straight to the person who picks up the phone.

• Letter-from-Fernando homepage — the owner's voice, not corporate copy.
• USDOT-verified — the credentials that matter to movers, confirmed and on the page.
• Bilingual EN/ES — the full site in both languages.
• Quote straight to the owner — no call center, no lead broker in between.

How it's built

One bilingual source on the CLIXHOUSE framework, generated into English and Spanish that can't fall out of sync. The quote request reaches Fernando directly.

The result

A 25-year mover with a site that finally sounds like him — and a number that still reaches him.