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E-COMMERCE

CLIXHOUSE Clothing

A custom-built fashion store. No Shopify, no hosted checkout.

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The problem

An original clothing brand needed a real store — not a Shopify theme with the brand's name dropped into it, and not a hosted checkout that bounces customers to someone else's domain at the moment they decide to buy. The catalog runs to over a hundred products across men's and women's lines, with photography that had to look sharp on every screen without bloating the page.

What we built

A full e-commerce storefront, built from the ground up. Product catalog, cart, and a checkout that stays on the brand's own domain start to finish. Inventory is tracked live, so a size that sells out stops being orderable the moment it does — no overselling, no manual spreadsheet reconciliation.

  • Custom checkout — no third-party redirect, no hosted-page handoff. The customer never leaves the store.
  • Live inventory — stock counts move with every sale; sold-out variants disappear instantly.
  • Responsive image pipeline — every product photo is served in modern formats at the right resolution for the device, so pages stay fast on a phone.

How it's built

The storefront runs on the same assembly framework as the rest of CLIXHOUSE — no JavaScript framework, no headless-commerce platform, no monthly SaaS bill skimming a percentage off every order. The product images flow through a content-addressed pipeline that renders each variant once and caches it, so the store never pays to regenerate the same photo twice.

The result

A boutique that owns its checkout, its data, and its speed — and pays no platform tax to do it.

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